An edition of Women, identity and India's call centre industry
(2009)
Women, identity and India's call centre industry
by JK Tina Basi
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Women, identity and India's call centre industry
2009, Routledge
in English
0415482283 9780415482288
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Table of Contents
Introduction: 'A myriad of well-wishing little sisters'
Globalizing India : the rise of the call centre and BPO industries
Pinking and rethinking professional identities : the construction of women's work identities
BTMS in bpos : using sartorial strategies to establish patterns of identification and recognition
Techs and the city : challenging patriarchal norms through spatial practice
Conclusion: Agency and identity.
Edition Notes
Includes bibliographical references and index.
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