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Book Details
Table of Contents
Deception in the marketplace
Theoretical perspectives on deceptive persuasion
Marketplace deception tactics I
Marketplace deception tactics II
How deception-minded marketers think
How people cope with deceptiveness : prior research
Marketplace deception protection skills
Developing deception protection skills in adolescence and adulthood
Teaching marketplace deception protection skills : prior research
Societal perspectives : regulatory frontiers, societal trust, and deception-protection education.
Edition Notes
Includes bibliographical references.
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