Clean car wars
how Honda and Toyota are winning the battle of the eco-friendly autos
by Yōzō Hasegawa
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As the American Big Two, GM & Ford, continue to lose market share in the world, Japan's leading auto-makers--Toyota and Honda--are expanding their global share and increasing their profits by presenting high-quality, credible and highly efficient automobiles. The recent oil price hike is sure to accelerate the trend towards clean car technology, which will be a key to survival in the global automobile industry. Toyota recently became the world's number one automobile company and looks set to further extend its lead. Consumers have shown tremendous interest in Japanese cars, especially for their clean and efficient technology. This book offers insights into the Japanese car industry and its future direction.--From publisher description.
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Clean car wars: how Honda and Toyota are winning the battle of the eco-friendly autos
2008, John Wiley & Sons (Asia)
in English
0470823291 9780470823293
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Published in
Singapore
Edition Notes
Includes bibliographical references (p. [182]) and index.
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| December 4, 2010 | Edited by Open Library Bot | Added subjects from MARC records. |
| April 28, 2010 | Edited by Open Library Bot | Linked existing covers to the work. |
| January 29, 2010 | Edited by WorkBot | add more information to works |
| December 11, 2009 | Created by WorkBot | add works page |