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In this study I employed discourse analysis to analyze the discourse of the "epidemic of obesity" in the Globe and Mail. A sample of twelve articles was theoretically selected from a pool of 117 published between 1979 and 2004. There were three major themes: the nature of obesity, the causes for obesity, and the implications of obesity. I identified a discursive struggle between individual and societal explanations, which creates a contested domain for our understandings of obesity. I also identified nine apparent "truths" about obesity. Finally, I concluded that the discourse of the epidemic of obesity is fundamentally a moral discourse, with the implication that fatness is bad for individual health and for society. Obesity is constructed as an unbearable burden to our economy and our publicly-funded health care system, thus publicly-funded health care is perceived as unsustainable in the context of this crisis of obesity.
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The "epidemic of obesity" in the public media: A discourse analysis.
2006
in English
0494161868 9780494161869
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Source: Masters Abstracts International, Volume: 44-06, page: 2771.
Thesis (M.Sc.)--University of Toronto, 2006.
Electronic version licensed for access by U. of T. users.
ROBARTS MICROTEXT copy on microfiche.
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