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Surrounded by geniuses: unlocking the brilliance in your organization and your people
2007, Sourcebooks
in English
140220910X 9781402209109
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Table of Contents
White people swimming slowly. How the slowest swimmers in the world came to dominate the world of swimming, and why you don't have to be brilliant to do brilliant things
The quest for compelling value. Why you have to reinvent the game if you want to win
Genius in chains. Why traditional approaches to strategy, nnovation, and marketing no longer make any sense and what to do about it
Curiosity as competitive advantage. Why our innate gift for curiosity is the only real weapon in the battle to remain relevant and how to rediscover it; and why geography matters, and why a thirteenth-century traveler might be the most important business thinker of the twenty-first century
The power of a promise. What if we could make and deliver on a promise that really mattered? A journey back in time to meet Leon Leonwood Bean, a man with bad feet, a reasonable idea, and a powerful promise
The magic of a conversation. What if we could create more meaningful conversations? A journey through the neighborhood with a nine-year-old Girl Scout, a box of cookies, and the magic of a recurring conversation
The wonder of a performance. What if we could create a performance filled with wonder and possibilities? A journey under a tent where the concept of a circus has been reinvented by Cirque Du Soleil
Your wish is my command. What if we could solve practically any request no matter how difficult? A journey to the lobby of the Ritz-Carlton on Central Park, one of the world's finest hotels, and a day in the life of a world-class concierge
When every second counts. What if we could really deliver compelling value 24/7? A journey to University of Maryland Shock Trauma Center, one of the world's best, where crucial lifesaving decisions are all part of a day's work
Fastest. What if we could be the fastest at the times when it really mattered? A journey to the harsh savanna of Africa to visit the cheetah, for whom speed is everything when you're not the biggest or baddest cat around
When nothing is everything. What if the little things really mattered and we could do all of them right all the time? a journey onto the set of Seinfeld, one of the most successful shows in television history, where life's everyday problems are a cause for celebration
It is rocket science. What if we believed that failure was not an option? A journey to the world of Lockheed Martin rocket scientists where each NASA mission demands perfection
No smile, no gain. What if we could make customers healthier? A journey to a Friskis & Svettis exercise class on the North Sea, where the focus is on having fun mentally and physically
Spider sense. What if we could anticipate customers' needs? A journey into the life of one of the most human superheroes, Spider-Man, to rediscover the amazing power that we all possess
Unlocking the genius within. How to find the brilliance in ourselves
Bringing genius to scale. How to create an organization that nurtures the genius in all of its people
The essential work of leaders. How to become a compelling leader in the brave new world of customer and business success.
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