An edition of Strategic market relationships
(2007)
Strategic market relationships
2nd ed.
by Bill Donaldson
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Strategic Market Relationships: From Strategy to Implementation
June 11, 2007, Wiley
Paperback
in English
- 2 edition
0470028807 9780470028803
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Book Details
Table of Contents
Introduction to strategic market relationships
Relationship-based theories
Relationship planning and development
Relationship types
Networks
Organising for relationships
People and relationships
Customer relationship management
Relationship communication with a special focus on building relationships through brands and electronic relationships
Channel relationships
Innovation through relationships
Relationship internationalisation
Relationship costs and value. introduction and objectives
Strategic market relationships : a final word.
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| December 19, 2023 | Edited by ImportBot | import existing book |
| March 8, 2023 | Edited by MARC Bot | import existing book |
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| May 30, 2019 | Edited by MARC Bot | associate 1 edition with work |