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January 22, 2010 | History

Strategic market relationships 1 edition

Strategic market relationships
Bill Donaldson

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Strategic market relationships
2nd ed.
Bill Donaldson, Tom O'Toole.

Published 2007 by Wiley in Hoboken, NJ .
Written in English.

Table of Contents

Introduction to strategic market relationships
Relationship-based theories
Relationship planning and development
Relationship types
Networks
Organising for relationships
People and relationships
Customer relationship management
Relationship communication with a special focus on building relationships through brands and electronic relationships
Channel relationships
Innovation through relationships
Relationship internationalisation
Relationship costs and value. introduction and objectives
Strategic market relationships : a final word.

Classifications

Dewey Decimal Class
658.8/12
Library of Congress
HF5415.55 .D66 2007

The Physical Object

Pagination
p. cm.

ID Numbers

Open Library
OL17852939M
ISBN 13
9780470028803
LC Control Number
2007006914
Library Thing
3589895
Goodreads
2470221

History

Download catalog record: RDF / JSON
January 22, 2010 Edited by WorkBot add more information to works
December 11, 2009 Created by WorkBot add works page