An edition of Branded conservatives
(2007)
Branded conservatives
how the brand brought the American right from the fringes to the center of American politics
by Kenneth M. Cosgrove
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Branded conservatives: how the brand brought the American right from the fringes to the center of American politics
2007, P. Lang
in English
0820474657 9780820474656
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Book Details
Table of Contents
A crash course in branding
Participation in politics : reorganization of American media, interest groups and society
Reagan as a marketer and as a brand for conservative movement
The Clinton scandals : a branded event
Single best example of the conservative brand strategy
How conservatives brand their policy proposals
Re-elect me because at least I am not John Kerry : Bush 2004
Conventions and debates : reposition and build brand awareness
Brands in other channels
Grassroots organization and public education campaigns.
Edition Notes
Includes bibliographical references and index.
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