MARC Record from Library of Congress

LEADER: 01572cam a22002778a 4500
001 2006101457
003 DLC
005 20070321080452.0
008 061215s2007 nyu b 001 0 eng
010 $a 2006101457
020 $a9780820474656 (pb : alk. paper)
040 $aDLC$cDLC$dDLC
043 $an-us---
050 00 $aJC573.2.U6$bC67 2007
082 00 $a320.520973/09045$222
100 1 $aCosgrove, Kenneth M.,$d1963-
245 10 $aBranded conservatives :$bhow the brand brought the American right from the fringes to the center of American politics /$cKenneth M. Cosgrove.
260 $aNew York :$bP. Lang,$cc2007.
263 $a0706
300 $ap. cm.
490 0 $aPolitics, media, and popular culture ;$vv. 12
504 $aIncludes bibliographical references and index.
505 0 $aA crash course in branding -- Participation in politics : reorganization of American media, interest groups and society -- Reagan as a marketer and as a brand for conservative movement -- The Clinton scandals : a branded event -- Single best example of the conservative brand strategy -- How conservatives brand their policy proposals -- Re-elect me because at least I am not John Kerry : Bush 2004 -- Conventions and debates : reposition and build brand awareness -- Brands in other channels -- Grassroots organization and public education campaigns.
650 0 $aConservatism$zUnited States$xHistory$y20th century.
651 0 $aUnited States$xPolitics and government$y20th century.
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/toc/ecip077/2006101457.html