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Branded conservatives: how the brand brought the American right from the fringes to the center of American politics
2007, P. Lang
in English
0820474657 9780820474656
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Book Details
Table of Contents
A crash course in branding
Participation in politics : reorganization of American media, interest groups and society
Reagan as a marketer and as a brand for conservative movement
The Clinton scandals : a branded event
Single best example of the conservative brand strategy
How conservatives brand their policy proposals
Re-elect me because at least I am not John Kerry : Bush 2004
Conventions and debates : reposition and build brand awareness
Brands in other channels
Grassroots organization and public education campaigns.
Edition Notes
Includes bibliographical references and index.
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- Created September 29, 2008
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October 17, 2015 | Edited by ImportBot | import new book |
August 18, 2010 | Edited by IdentifierBot | added LibraryThing ID |
April 16, 2010 | Edited by bgimpertBot | Added goodreads ID. |
December 15, 2009 | Edited by WorkBot | link works |
September 29, 2008 | Created by ImportBot | Imported from Library of Congress MARC record |