An edition of Sustained spending and persistent response
(1997)
Sustained spending and persistent response
a new look at long-term marketing profitability
by Marnik G. Dekimpe
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Sustained spending and persistent response: a new look at long-term marketing profitability
1997, Marketing Science Institute
in English
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Sustained spending and persistent response: a new look at long-term marketing profitability
1997, Marketing Science Institute
in English
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Book Details
Edition Notes
"April 1997."
Includes bibliographical references (p. 39-41)
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| August 7, 2024 | Edited by MARC Bot | import new book |
| January 22, 2010 | Edited by WorkBot | add more information to works |
| December 11, 2009 | Created by WorkBot | add works page |