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1
Brand alliances as information about unobservable product quality
1997, Marketing Science Institute
in English
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Brand alliances as information about unobservable product quality
1997, Marketing Science Institute
in English
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Book Details
Edition Notes
"March 1997."
Includes bibliographical references (p. 33-36)
The Physical Object
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Feedback?August 7, 2024 | Edited by MARC Bot | import new book |
January 22, 2010 | Edited by WorkBot | add more information to works |
December 11, 2009 | Created by WorkBot | add works page |