Brand alliances as information about unobservable product quality

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Brand alliances as information about unobserv ...
Akshay R. Rao
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Last edited by MARC Bot
December 11, 2009 | History

Brand alliances as information about unobservable product quality

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Publish Date
Language
English
Pages
36

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Edition Availability
Cover of: Brand alliances as information about unobservable product quality
Brand alliances as information about unobservable product quality
1997, Marketing Science Institute
in English
Cover of: Brand alliances as information about unobservable product quality
Brand alliances as information about unobservable product quality
1997, Marketing Science Institute
in English

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Book Details


Edition Notes

"March 1997."

Includes bibliographical references (p. 33-36)

Published in
Cambridge, Mass
Series
Report -- no. 97-100, Report (Marketing Science Institute) -- no. 97-100

The Physical Object

Pagination
36 pages
Number of pages
36

ID Numbers

Open Library
OL53031945M
OCLC/WorldCat
37184482

Source records

marc_columbia MARC record

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History

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August 7, 2024 Edited by MARC Bot import new book
January 22, 2010 Edited by WorkBot add more information to works
December 11, 2009 Created by WorkBot add works page