An edition of Marketing management
(2010)
Marketing management
a strategic decision-making approach
7th ed.
by John W. Mullins
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Marketing, ManagementShowing 1 featured edition. View all 1 editions?
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1
Marketing management: a strategic decision-making approach
2010, McGraw-Hill/Irwin
in English
- 7th ed.
0073381160 9780073381169
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Book Details
Table of Contents
The marketing management process
The marketing implications of corporate and business strategies
Understanding market opportunities
Understanding consumer buying behavior
Understanding organizational markets and buying behavior
Measuring market opportunities : forecasting and market knowledge
Targeting attractive market segments
Differentiation and positioning
Business strategies : a foundation for marketing program decisions
Product decisions
Pricing decisions
Distribution channel decisions
Integrated promotion decisions
Marketing strategies for the new economy
Strategies for new and growing markets
Strategies for mature and declining markets
Organizing and planning for effective implementation
Measuring and delivering marketing performance.
Edition Notes
Includes index.
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| March 17, 2023 | Edited by ImportBot | import existing book |
| January 22, 2010 | Edited by WorkBot | add more information to works |
| December 11, 2009 | Created by WorkBot | add works page |