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Subjects
Sales promotion, Consumer behavior, Attitudes, ConsumersEdition | Availability |
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Hedonic and utilitarian consumer benefits of sales promotions
1999, Marketing Science Institute
in English
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Book Details
Edition Notes
"Working paper."
Includes bibliographical references (p. 37-41)
The Physical Object
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Feedback?January 20, 2010 | Edited by WorkBot | add subjects and covers |
December 11, 2009 | Created by WorkBot | add works page |