An edition of The value of segmented advertising appeals (1975)

The value of segmented advertising appeals

an exploratory study

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The value of segmented advertising appeals
Wallace Feldman
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Last edited by Open Library Bot
January 19, 2010 | History
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An edition of The value of segmented advertising appeals (1975)

The value of segmented advertising appeals

an exploratory study

by

  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read

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Publish Date
Publisher
Marketing Science Institute
Language
English
Pages
56

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Subjects
Advertising, Psychological aspects

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Edition Availability
Cover of: The value of segmented advertising appeals
The value of segmented advertising appeals: an exploratory study
1975, Marketing Science Institute
in English
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Book Details

Edition Notes

"Preliminary research report."

Includes bibliographical references

Published in
Cambridge, Mass
Series
Working paper - Marketing Science Institute ; no. 75-103

The Physical Object

Pagination
x, 56 p. ;
Number of pages
56

ID Numbers

Open Library
OL14606349M

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History

Download catalog record: RDF / JSON
December 3, 2010 Edited by Open Library Bot Added subjects from MARC records.
January 19, 2010 Edited by WorkBot add subjects and covers
December 11, 2009 Created by WorkBot add works page