A multivariate regression analysis of the responses of competing brands to advertising

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A multivariate regression analysis of the res ...
Frank Myron Bass
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Last edited by WorkBot
December 11, 2009 | History

A multivariate regression analysis of the responses of competing brands to advertising

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Publish Date
Language
English
Pages
46

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Edition Availability
Cover of: A multivariate regression analysis of the responses of competing brands to advertising

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Book Details


Edition Notes

"Preliminary research report."

Bibliography: p. 41-45

Published in
Cambridge, Mass
Series
Working paper - Marketing Science Institute ; P-43-C

The Physical Object

Pagination
46 p. :
Number of pages
46

ID Numbers

Open Library
OL14605873M

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January 19, 2010 Edited by WorkBot add subjects and covers
December 11, 2009 Created by WorkBot add works page