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Previews available in: English
Edition | Availability |
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1
How Advertising Works: The Role of Research
June 17, 1998, Sage Publications, Inc
Hardcover
in English
0761912401 9780761912408
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Libraries near you:
WorldCat
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2
How Advertising Works: The Role of Research
June 10, 1998, Sage Publications, Inc
Paperback
in English
076191241X 9780761912415
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zzzz
Libraries near you:
WorldCat
|
Book Details
First Sentence
"In 1967, at a seminar on advertising research organized by the European Society for Opinion and Marketing Research (ESOMAR), I gave an invited paper titled, "What Do We Know About How Advertising Works?""
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Feedback?February 14, 2020 | Edited by MARC Bot | remove fake subjects |
July 21, 2017 | Edited by Mek | adding subject: In library |
April 28, 2010 | Edited by Open Library Bot | Linked existing covers to the work. |
January 18, 2010 | Edited by WorkBot | add subjects and covers |
December 9, 2009 | Created by WorkBot | add works page |