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Previews available in: English
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Edition | Availability |
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1
How Advertising Works: The Role of Research
June 17, 1998, Sage Publications, Inc
Hardcover
in English
0761912401 9780761912408
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2
How Advertising Works: The Role of Research
June 10, 1998, Sage Publications, Inc
Paperback
in English
076191241X 9780761912415
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zzzz
Libraries near you:
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Book Details
First Sentence
"In 1967, at a seminar on advertising research organized by the European Society for Opinion and Marketing Research (ESOMAR), I gave an invited paper titled, "What Do We Know About How Advertising Works?""
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- Created April 29, 2008
- 6 revisions
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April 5, 2014 | Edited by ImportBot | Added IA ID. |
April 24, 2010 | Edited by Open Library Bot | Fixed duplicate goodreads IDs. |
April 16, 2010 | Edited by bgimpertBot | Added goodreads ID. |
April 14, 2010 | Edited by Open Library Bot | Linked existing covers to the edition. |
April 29, 2008 | Created by an anonymous user | Imported from amazon.com record |