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An edition of Evaluating the effects of consumer advertising on market position over time (1988)

Evaluating the effects of consumer advertising on market position over time

how to tell whether advertising ever works : a conference summary

by

Evaluating the effects of consumer advertisin...
Stephen S. Bell
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Last edited by MARC Bot
March 1, 2025 | History
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An edition of Evaluating the effects of consumer advertising on market position over time (1988)

Evaluating the effects of consumer advertising on market position over time

how to tell whether advertising ever works : a conference summary

by

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Publish Date
Publisher
Marketing Science Institute
Language
English
Pages
29

Subjects

Advertising Congresses Consumers
Edition Availability
Cover of: Evaluating the effects of consumer advertising on market position over time
Evaluating the effects of consumer advertising on market position over time: how to tell whether advertising ever works : a conference summary : Marketing Science Institute Conference held June 8-10, 1988, in Wellesley, Mass.
1988, Marketing Science Institute
in English
Cover of: Evaluating the effects of consumer advertising on market position over time
Evaluating the effects of consumer advertising on market position over time: how to tell whether advertising ever works : a conference summary
1988, Marketing Science Institute
in English

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Book Details

Edition Notes

"Marketing Science Institute Conference held June 8-10, 1988, in Wellesley, MA."

"July 1988."

Published in
Cambridge, MA (1000 Massachusetts Ave., Cambridge, Mass. 02138)
Series
Report (Marketing Science Institute) -- no. 88-107

Classifications

Library of Congress
HF5823 .E83 1988

The Physical Object

Pagination
29 leaves ;
Number of pages
29

Edition Identifiers

Open Library
OL14090605M
OCLC/WorldCat
18896575

Work Identifiers

Work ID
OL10301331W

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