An edition of Evaluating the effects of consumer advertising on market position over time (1988)

Evaluating the effects of consumer advertising on market position over time

how to tell whether advertising ever works : a conference summary

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Evaluating the effects of consumer advertisin ...
by Stephen S. Bell.
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Last edited by WorkBot
May 4, 2011 | History
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An edition of Evaluating the effects of consumer advertising on market position over time (1988)

Evaluating the effects of consumer advertising on market position over time

how to tell whether advertising ever works : a conference summary

by

  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read

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Publish Date
Publisher
Marketing Science Institute
Language
English
Pages
29

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Edition Availability
Cover of: Evaluating the effects of consumer advertising on market position over time
Evaluating the effects of consumer advertising on market position over time: how to tell whether advertising ever works : a conference summary
1988, Marketing Science Institute
in English
  • Not in Library
Cover of: Evaluating the effects of consumer advertising on market position over time
Evaluating the effects of consumer advertising on market position over time: how to tell whether advertising ever works : a conference summary : Marketing Science Institute Conference held June 8-10, 1988, in Wellesley, Mass.
1988, Marketing Science Institute
in English

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Book Details

Published in

Cambridge, MA (1000 Massachusetts Ave., Cambridge, Mass. 02138)

Edition Notes

"Marketing Science Institute Conference held June 8-10, 1988, in Wellesley, MA."

"July 1988."

Series
Report (Marketing Science Institute) -- no. 88-107

The Physical Object

Pagination
29 leaves ;
Number of pages
29

ID Numbers

Open Library
OL14090605M

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May 4, 2011 Edited by WorkBot add work to edition
September 10, 2008 Created by ImportBot Imported from Western Washington University MARC record.