A brand-switching model with implications for marketing strategies

A brand-switching model with implications for...
Richard Colombo, Richard Colom...
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A brand-switching model with implications for marketing strategies

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Publish Date
Language
English
Pages
23

Book Details


Edition Notes

Bibliography: p. 22.

Published in
Cambridge, MA
Series
Working paper / Marketing Science Institute, Report (Marketing Science Institute) -- no. 87-110, Report (Marketing Science Institute)
Copyright Date
1987

The Physical Object

Pagination
23 pages
Number of pages
23

Edition Identifiers

Open Library
OL52812441M
OCLC/WorldCat
17965337

Work Identifiers

Work ID
OL10299366W

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