{"last_modified": {"type": "/type/datetime", "value": "2010-07-22T13:59:28.614425"}, "title": "A brand-switching model with implications for marketing strategies", "created": {"type": "/type/datetime", "value": "2009-12-11T02:43:57.400696"}, "subjects": ["Brand choice", "Mathematical models", "Management", "Marketing"], "latest_revision": 2, "key": "/works/OL10299366W", "authors": [{"type": {"key": "/type/author_role"}, "author": {"key": "/authors/OL4257660A"}}], "type": {"key": "/type/work"}, "revision": 2}