An edition of Mass media research (2011)

Mass media research

an introduction

9th ed.

by

  • 16 Want to read
  • 2 Currently reading
Cover of: Mass media research by Roger D. Wimmer, Roger D. Wimmer
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  • 16 Want to read
  • 2 Currently reading
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Last edited by MARC Bot
December 11, 2025 | History
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An edition of Mass media research (2011)

Mass media research

an introduction

9th ed.

by

  • 16 Want to read
  • 2 Currently reading

This edition doesn't have a description yet. Can you add one?

Publish Date
Publisher
Cengage- Wadsworth
Language
English
Pages
464

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Buy this book

Subjects

Mass media Research Media - general & miscellaneous
Edition Availability
Cover of: Mass media research
Mass media research: an introduction
2011, Cengage- Wadsworth
in English - 9th ed.

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Book Details

Table of Contents

Science and research
Elements of research
Research ethics
Sampling
Qualitative research methods
Content analysis
Survey research
Longitudinal research
Experimental research
Introduction to statistics
Hypothesis testing
Basic statistical procedures
Newspaper and magazine research.
Research in the electronic media
Research in advertising
Research in public relations.

Edition Notes

Includes bibliographical references and index.

Published in
Boston, Mass
Series
Wadsworth series in mass communication and journalism, Wadsworth series in mass communication and journalism

Classifications

Library of Congress
P91.3 .W47 2011,

The Physical Object

Pagination
xii, 464 p. :
Number of pages
464

Edition Identifiers

Open Library
OL25562181M
ISBN 10
143908274X
ISBN 13
9781439082744
LCCN
2009936675
OCLC/WorldCat
426795680

Work Identifiers

Work ID
OL16976706W

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