An edition of Mass media research (2011)

Mass media research

an introduction

9th ed.

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Cover of: Mass media research by Roger D. Wimmer
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Last edited by ImportBot
December 20, 2023 | History
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An edition of Mass media research (2011)

Mass media research

an introduction

9th ed.

by

  • 0 Ratings
  • 14 Want to read
  • 2 Currently reading
  • 0 Have read

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Publish Date
Publisher
Cengage- Wadsworth
Language
English
Pages
464

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Previews available in: English

Subjects
Mass media, Research, Media - general & miscellaneous

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Edition Availability
Cover of: Mass media research
Mass media research: an introduction
2011, Cengage- Wadsworth
in English - 9th ed.
  • Not in Library
Libraries near you: WorldCat

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Book Details

Published in

Boston, Mass

Table of Contents

Science and research
Elements of research
Research ethics
Sampling
Qualitative research methods
Content analysis
Survey research
Longitudinal research
Experimental research
Introduction to statistics
Hypothesis testing
Basic statistical procedures
Newspaper and magazine research.
Research in the electronic media
Research in advertising
Research in public relations.

Edition Notes

Includes bibliographical references and index.

Series
Wadsworth series in mass communication and journalism, Wadsworth series in mass communication and journalism

Classifications

Library of Congress
P91.3 .W47 2011,

The Physical Object

Pagination
xii, 464 p. :
Number of pages
464

ID Numbers

Open Library
OL25562181M
Internet Archive
massmediaresearc00wimm_699
ISBN 10
143908274X
ISBN 13
9781439082744
LCCN
2009936675
OCLC/WorldCat
426795680

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Download catalog record: RDF / JSON / OPDS | Wikipedia citation
December 20, 2023 Edited by ImportBot import existing book
January 2, 2023 Edited by MARC Bot import existing book
December 25, 2022 Edited by MARC Bot import existing book
November 13, 2020 Edited by MARC Bot import existing book
July 29, 2014 Created by ImportBot Imported from Internet Archive item record.