An edition of Legends in marketing
(2012)
Legends in marketing
V. Kumar
by V. Kumar
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Subjects
Marketing, Customer relations, Retail tradeShowing 1 featured edition. View all 1 editions?
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Book Details
Table of Contents
v. 1. Retailing : market and firm level
v. 2. Retailing : store and customer level
v. 3. International marketing
v. 4. Forecasting in marketing
v. 5. Marketing research : applications
v. 6. Marketing research : new methodology
v. 7. Marketing strategy : firm
v. 8. Marketing strategy : customer
v. 9. Business-to-business
v. 10. Customer relationship management.
Edition Notes
Includes bibliographical references.
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History
- Created June 14, 2012
- 4 revisions
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| October 18, 2020 | Edited by MARC Bot | import existing book |
| October 10, 2020 | Edited by ImportBot | import existing book |
| August 3, 2020 | Edited by ImportBot | import existing book |
| June 14, 2012 | Created by LC Bot | Imported from Library of Congress MARC record |