An edition of Neuromarketing (2010)

Neuromarketing

exploring the brain of the consumer

by

  • 0 Ratings
  • 1 Want to read
  • 0 Currently reading
  • 0 Have read
Cover of: Neuromarketing by Leon Żurawicki
Not in Library

My Reading Lists:

Create a new list

Check-In

×Close
Add an optional check-in date. Check-in dates are used to track yearly reading goals.
Today
Notes
  • 0 Ratings
  • 1 Want to read
  • 0 Currently reading
  • 0 Have read
Notes

Download Options

Check nearby libraries

Buy this book

Last edited by MARC Bot
March 7, 2023 | History
Edit
An edition of Neuromarketing (2010)

Neuromarketing

exploring the brain of the consumer

by

  • 0 Ratings
  • 1 Want to read
  • 0 Currently reading
  • 0 Have read

This edition doesn't have a description yet. Can you add one?

Publish Date
Publisher
Springer
Language
English
Pages
273

Check nearby libraries

Buy this book

Previews available in: English

Subjects
Marketing, Consumer behavior, Neuromarketing, Psychological aspects

Showing 1 featured edition. View all 1 editions?

Edition Availability
Cover of: Neuromarketing
Neuromarketing: exploring the brain of the consumer
2010, Springer
in English
  • Not in Library
Libraries near you: WorldCat

Add another edition?

Book Details

Published in

Berlin, London

Table of Contents

Exploring the brain
Consumption as feelings
Neural underpinnings of risk handling, developing preference and choosing
Neural bases for segmentation and positioning
Applying neuroscience and biometrics to the practice of marketing.

Edition Notes

Includes bibliographical references and index.

Classifications

Dewey Decimal Class
658.8342
Library of Congress
HF5415.12615 .Z87 2010, HD28-70HF5410-5417.5, HF5410-5417.5

The Physical Object

Pagination
xx, 273 p. :
Number of pages
273

ID Numbers

Open Library
OL25370876M
Internet Archive
neuromarketingex00zura
ISBN 10
3540778284
ISBN 13
9783540778288, 9783540778295
LCCN
2010934211
OCLC/WorldCat
659250217
Deutsche National Bibliothek
1000032795

Community Reviews (0)

Feedback?
No community reviews have been submitted for this work.

Lists

This work does not appear on any lists.

History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
March 7, 2023 Edited by MARC Bot import existing book
December 4, 2022 Edited by ImportBot import existing book
October 16, 2022 Edited by ImportBot import existing book
February 26, 2022 Edited by ImportBot import existing book
July 11, 2012 Created by LC Bot Imported from Library of Congress MARC record.