An edition of Neuromarketing
(2010)
Neuromarketing
exploring the brain of the consumer
by Leon Żurawicki
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Neuromarketing: exploring the brain of the consumer
2010, Springer
in English
3540778284 9783540778288
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Book Details
Published in
Berlin, London
Table of Contents
Exploring the brain
Consumption as feelings
Neural underpinnings of risk handling, developing preference and choosing
Neural bases for segmentation and positioning
Applying neuroscience and biometrics to the practice of marketing.
Edition Notes
Includes bibliographical references and index.
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History
- Created October 9, 2020
- 11 revisions
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| March 7, 2023 | Edited by MARC Bot | import existing book |
| December 4, 2022 | Edited by ImportBot | import existing book |
| October 16, 2022 | Edited by ImportBot | import existing book |
| February 26, 2022 | Edited by ImportBot | import existing book |
| October 9, 2020 | Edited by ImportBot | import existing book |