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Previews available in: English
Edition | Availability |
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Neuromarketing: exploring the brain of the consumer
2010, Springer
in English
3540778284 9783540778288
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Book Details
Table of Contents
Exploring the brain
Consumption as feelings
Neural underpinnings of risk handling, developing preference and choosing
Neural bases for segmentation and positioning
Applying neuroscience and biometrics to the practice of marketing.
Edition Notes
Includes bibliographical references and index.
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The Physical Object
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- Created July 11, 2012
- 11 revisions
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March 7, 2023 | Edited by MARC Bot | import existing book |
December 4, 2022 | Edited by ImportBot | import existing book |
October 16, 2022 | Edited by ImportBot | import existing book |
February 26, 2022 | Edited by ImportBot | import existing book |
July 11, 2012 | Created by LC Bot | Imported from Library of Congress MARC record. |