An edition of Retention fundraising (2014)

Retention fundraising

the new art and science of keeping your donors for life

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Retention fundraising
Roger M. Craver, Roger M. Crav ...
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Last edited by MARC Bot
November 13, 2020 | History
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An edition of Retention fundraising (2014)

Retention fundraising

the new art and science of keeping your donors for life

by

  • 0 Want to read
  • 0 Currently reading
  • 0 Have read

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Publish Date
Publisher
Emerson & Church, Publishers
Language
English
Pages
171

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Subjects

Fund raising, Philanthropists, Attitudes, Charities, Management, Nonprofit organizations, Marketing

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Edition Availability
Cover of: Retention fundraising
Retention fundraising: the new art and science of keeping your donors for life
2014, Emerson & Church, Publishers
in English
  • Not in Library
Libraries near you: WorldCat

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Book Details

Table of Contents

Time for change
Why the CFO will love you
Losing donors through the leaky bucket
Why donors leave
Confessions of a fundraiser: why i changed
Thinking differently to improve retention
Understanding relationships
Eliminating guesswork by redefining loyalty
Barriers to retention
Why donor attitude is so important
What experiences really matter to the best donors
Identifying the most committed donors
Putting the survey results to work
Plan your retention changes
Donor experiences as drivers of commitment
The seven drivers of donor commitment
Best practices for delivering on the seven key drivers
More best practices of delivering on the seven key drivers
Easy retention ?wins? for everyone
What's your retention rate and why it matters
Lifetime value: the ultimate metric
How lifetime value and retention connect
Cliff notes for retention
Final thoughts.

Edition Notes

Includes bibliographical references.

Published in
Medfield, Massachusetts

Classifications

Dewey Decimal Class
658.15/224
Library of Congress
HV41.2 .C73 2014

The Physical Object

Pagination
xxviii 171 pages
Number of pages
171

ID Numbers

Open Library
OL31023425M
ISBN 13
9781889102535
LCCN
2014017259

Source records

Library of Congress MARC record

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November 13, 2020 Created by MARC Bot Imported from Library of Congress MARC record