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Retention fundraising: the new art and science of keeping your donors for life
2014, Emerson & Church, Publishers
in English
1889102539 9781889102535
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Book Details
Table of Contents
Time for change
Why the CFO will love you
Losing donors through the leaky bucket
Why donors leave
Confessions of a fundraiser: why i changed
Thinking differently to improve retention
Understanding relationships
Eliminating guesswork by redefining loyalty
Barriers to retention
Why donor attitude is so important
What experiences really matter to the best donors
Identifying the most committed donors
Putting the survey results to work
Plan your retention changes
Donor experiences as drivers of commitment
The seven drivers of donor commitment
Best practices for delivering on the seven key drivers
More best practices of delivering on the seven key drivers
Easy retention ?wins? for everyone
What's your retention rate and why it matters
Lifetime value: the ultimate metric
How lifetime value and retention connect
Cliff notes for retention
Final thoughts.
Edition Notes
Includes bibliographical references.
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- Created November 13, 2020
- 1 revision
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November 13, 2020 | Created by MARC Bot | Imported from Library of Congress MARC record |