An edition of Handbook of research on digital media and advertising (2011)

Handbook of research on digital media and advertising

user generated content consumption

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Handbook of research on digital media and adv ...
Matthew S. Eastin
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Last edited by ImportBot
November 30, 2010 | History
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An edition of Handbook of research on digital media and advertising (2011)

Handbook of research on digital media and advertising

user generated content consumption

by

  • 0 Ratings
  • 1 Want to read
  • 0 Currently reading
  • 0 Have read

"This book bridges the gap between professional and academic perceptions of advertising in new media environments, defining the evolution of consumerism within the context of media change and establishing the practical issues related to consumer power shifts from supplier to user"--Provided by publisher.

Publish Date
Publisher
Information Science Reference
Language
English
Pages
742

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Subjects
Social aspects, Digital media, Consumer behavior, Advertising, Internet marketing

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Edition Availability
Cover of: Handbook of research on digital media and advertising
Handbook of research on digital media and advertising: user generated content consumption
2011, Information Science Reference
in English
  • Not in Library
Libraries near you: WorldCat

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Book Details

Edition Notes

Includes bibliographical references (p. 650-724) and index.

Published in
Hershey, PA

Classifications

Dewey Decimal Class
659.14/4
Library of Congress
HF5821 .H318 2011

The Physical Object

Pagination
xxvi, 742 p. :
Number of pages
742

ID Numbers

Open Library
OL24476963M
ISBN 10
1605667927, 1605667935
ISBN 13
9781605667928, 9781605667935
LCCN
2009053448
OCLC/WorldCat
495781030

Source records

Library of Congress MARC record

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
November 30, 2010 Created by ImportBot Imported from Library of Congress MARC record