An edition of Medill on media engagement (2010)

Medill on media engagement

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Cover of: Medill on media engagement by Abe Peck, Edward C. Malthouse
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Last edited by ImportBot
February 1, 2023 | History
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An edition of Medill on media engagement (2010)

Medill on media engagement

by and

  • 0 Ratings
  • 14 Want to read
  • 1 Currently reading
  • 0 Have read

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Publish Date
Publisher
Hampton Press
Language
English

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Subjects
Communication, Journalism, Mass media

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Edition Availability
Cover of: Medill on media engagement
Medill on media engagement
2010, Hampton Press
in English
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Book Details

Table of Contents

Engagement, experiences, and concepts. Medill on media engagement : an introduction / Edward C. Malthouse and Abe Peck
Media concepts / Bobby J. Calder
Creating loyalty and maximizing readership through media experiences. The makes me smarter experience / Owen Youngman
The civic experience / Ellen Shearer
The utilitarian experience / Abe Peck
The inspiration experience / Charles Whitaker
The identity experience / Rachel Davis Mersey
The co-producing experience/ Ashlee Humphreys
The community-connection experience / Rich Gordon
The anchor camaraderie experience / Beth Bennett
The timeout experience / Patti Wolter
The entertainment and diversion experience / Josh Karp
The visual experience / Matt Mansfield & Jeremy Gilbert
The talk about and share experience/implementing experiences / Steven S. Duke
Experience case studies. Case study : Food Network /
Ben Sylvan
Experience case studies : examples from Medill's Innovation Study Projects / David L. Nelson.

Edition Notes

Includes bibliographical references and index.

Published in
Cresskill, NJ

Classifications

Dewey Decimal Class
302.23
Library of Congress
P90 .M3737 2010, P90 .M3737 2011, P90.M3737 2010

The Physical Object

Pagination
p. cm.

ID Numbers

Open Library
OL24494999M
ISBN 13
9781572739864, 9781572739871
LCCN
2010036881
OCLC/WorldCat
663822338

Source records

Library of Congress MARC record
Library of Congress MARC record
Library of Congress MARC record
Better World Books record
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marc_columbia MARC record
harvard_bibliographic_metadata record
amazon.com record

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
February 1, 2023 Edited by ImportBot import existing book
January 4, 2023 Edited by MARC Bot import existing book
December 23, 2022 Edited by MARC Bot import existing book
February 26, 2022 Edited by ImportBot import existing book
December 4, 2010 Created by ImportBot Imported from Library of Congress MARC record