Selling to India's consumer market
by Douglas Bullis
- 0 Ratings
- 0 Want to read
- 0 Currently reading
- 0 Have read
Douglas Bullis goes beyond the usual superficial accounts found in the usual import/export books and provides something truly unique: an in-depth analysis of what India needs from the rest of the world, not what the world can get out of India. What most businesspeople don't know, and what is crucial if they are to succeed in their transactions with India, is what India needs from them - and not always is this mere capital.
Bullis describes the rise of India's middle class and consumer economy since 1991, and provides readers with what very few outsiders know: how India really works. The result is an essential resource for corporate management in marketing, sales, strategic planning and investment, and important collateral reading for students and teachers of international business.
Check nearby libraries
Buy this book
Previews available in: English
Subjects
Marketing, Target marketing, Management, Consumption (Economics), Advertising, India, economic policy, India, commercePlaces
IndiaShowing 3 featured editions. View all 3 editions?
| Edition | Availability |
|---|---|
1
|
zzzz
Libraries near you:
WorldCat
|
|
2
|
zzzz
Libraries near you:
WorldCat
|
3
|
aaaa
Libraries near you:
WorldCat
|
Book Details
Edition Notes
Includes bibliographical references (p. [161]-265) and index.
Classifications
The Physical Object
ID Numbers
Community Reviews (0)
Feedback?
History
- Created April 1, 2008
- 11 revisions
Wikipedia citation
×CloseCopy and paste this code into your Wikipedia page. Need help?
| July 12, 2024 | Edited by MARC Bot | import existing book |
| January 15, 2023 | Edited by ImportBot | import existing book |
| December 10, 2022 | Edited by ImportBot | import existing book |
| September 17, 2021 | Edited by ImportBot | import existing book |
| April 1, 2008 | Created by an anonymous user | Imported from Scriblio MARC record |