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MARC Record from Scriblio

Record ID marc_records_scriblio_net/part26.dat:112752251:788
Source Scriblio
Download Link /show-records/marc_records_scriblio_net/part26.dat:112752251:788?format=raw

LEADER: 00788cam 2200253 a 4500
001 97001704
003 DLC
005 19980811082920.6
008 970122s1997 ctu b 001 0 eng
010 $a 97001704
020 $a1567201059 (alk. paper)
040 $aDLC$cDLC$dDLC
043 $aa-ii---
050 00 $aHF5415.12.I5$bB85 1997
082 00 $a658.8/00954$221
100 1 $aBullis, Douglas.
245 10 $aSelling to India's consumer market /$cDouglas Bullis.
260 $aWestport, Conn. :$bQuorum Books,$c1997.
300 $axv, 289 p. ;$c25 cm.
504 $aIncludes bibliographical references (p. [161]-265) and index.
650 0 $aMarketing$zIndia$xManagement.
650 0 $aTarget marketing$zIndia.
650 0 $aAdvertising$zIndia.
650 0 $aConsumption (Economics)$zIndia.