An edition of Harvard business review case studies (2009)

Harvard business review case studies

marketing through minefields.

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Last edited by MARC Bot
March 7, 2023 | History
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An edition of Harvard business review case studies (2009)

Harvard business review case studies

marketing through minefields.

by

  • 0 Ratings
  • 2 Want to read
  • 0 Currently reading
  • 0 Have read

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Publish Date
Publisher
Harvard Business Press
Language
English
Pages
187

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Previews available in: English

Subjects
Marketing, Case studies, Branding (Marketing)

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Edition Availability
Cover of: Harvard business review case studies
Harvard business review case studies: marketing through minefields.
2009, Harvard Business Press
in English
Libraries near you: WorldCat

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Book Details

Table of Contents

When no news is good news / Bronwyn Fryer
Are some customers more equal than others? / Paul F. Nunes and Brian A. Johnson
License to overkill / Paul F. Nunes
The global brand face-off / Anand P. Raman
The quality improvement customers didn't want / Dawn Iacobucci
Keeping to the fairway / Thomas J. Waite.

Edition Notes

Published in
Boston, Mass
Series
The HBR case studies series
Genre
Case studies.
Other Titles
Marketing through minefields

Classifications

Dewey Decimal Class
658.8
Library of Congress
HF5415 .H24334 2009, HF5415 .M32375 2008

The Physical Object

Pagination
p. cm.
Number of pages
187

ID Numbers

Open Library
OL22795890M
Internet Archive
marketingthrough0000unse
ISBN 13
9781422199923
LCCN
2008051783
OCLC/WorldCat
261948005

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
March 7, 2023 Edited by MARC Bot import existing book
December 9, 2022 Edited by ImportBot import existing book
August 17, 2021 Edited by MARC Bot import existing book
December 20, 2020 Edited by MARC Bot import existing book
January 2, 2009 Created by ImportBot Imported from Library of Congress MARC record.