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Previews available in: English
Subjects
Marketing, Case studies, Branding (Marketing)Showing 1 featured edition. View all 1 editions?
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Harvard business review case studies: marketing through minefields.
2009, Harvard Business Press
in English
1422199924 9781422199923
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Book Details
Table of Contents
When no news is good news / Bronwyn Fryer
Are some customers more equal than others? / Paul F. Nunes and Brian A. Johnson
License to overkill / Paul F. Nunes
The global brand face-off / Anand P. Raman
The quality improvement customers didn't want / Dawn Iacobucci
Keeping to the fairway / Thomas J. Waite.
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- Created January 2, 2009
- 8 revisions
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March 7, 2023 | Edited by MARC Bot | import existing book |
December 9, 2022 | Edited by ImportBot | import existing book |
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December 20, 2020 | Edited by MARC Bot | import existing book |
January 2, 2009 | Created by ImportBot | Imported from Library of Congress MARC record |