The king of Madison Avenue

David Ogilvy and the making of modern advertising

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Last edited by ImportBot
April 17, 2024 | History

The king of Madison Avenue

David Ogilvy and the making of modern advertising

  • 0 Ratings
  • 2 Want to read
  • 0 Currently reading
  • 0 Have read

Famous for his colorful personality and formidable intellect, David Ogilvy transformed the advertising world. This work describes the creation of some of history's most famous advertising campaigns, and how Ogilvy's approach is still relevant for today's professionals.

Publish Date
Publisher
Palgrave Macmillan
Language
English
Pages
282

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Previews available in: English

Edition Availability
Cover of: The king of Madison Avenue

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Book Details


Edition Notes

Includes bibliographical references and index.

Published in
New York
Genre
Biography.
Other Titles
David Ogilvy and the making of modern advertising

Classifications

Dewey Decimal Class
659.092, B
Library of Congress
HF5810.O34 A3 2009, HF5810.O34A3 2009

The Physical Object

Pagination
p. cm.
Number of pages
282

ID Numbers

Open Library
OL22551495M
Internet Archive
kingofmadisonave00roma
ISBN 10
1403978956
ISBN 13
9781403978950
LCCN
2008040118
OCLC/WorldCat
256763859
Library Thing
6373690
Goodreads
5686554

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
April 17, 2024 Edited by ImportBot import existing book
November 30, 2023 Edited by MARC Bot import existing book
December 26, 2022 Edited by MARC Bot import existing book
December 7, 2022 Edited by ImportBot import existing book
November 16, 2008 Created by ImportBot Imported from Library of Congress MARC record