Understanding Consumer Decision Making

The Means-End Approach to Marketing and Advertising Strategy

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Understanding Consumer Decision Making
Jerry C. Olson, Thomas J. Reyn ...
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Last edited by ImportBot
September 21, 2021 | History

Understanding Consumer Decision Making

The Means-End Approach to Marketing and Advertising Strategy

  • 0 Want to read
  • 0 Currently reading
  • 0 Have read

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Publish Date
Language
English
Pages
466

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Previews available in: English

Edition Availability
Cover of: Understanding Consumer Decision Making
Cover of: Understanding Consumer Decision Making
Cover of: Understanding Consumer Decision Making
Cover of: Understanding Consumer Decision Making
Cover of: Understanding Consumer Decision Making
Cover of: Understanding Consumer Decision Making
Understanding Consumer Decision Making: The Means-end Approach To Marketing and Advertising Strategy
June 1, 2001, Lawrence Erlbaum, Psychology Press, L. Erlbaum
Paperback in English - 1 edition

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Book Details


ID Numbers

Open Library
OL33781354M
ISBN 13
9781135693169

Source records

Better World Books record

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September 21, 2021 Created by ImportBot Imported from Better World Books record