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From modest beginnings as a tea shop in New York, the Great Atlantic & Pacific Tea Company became the largest retailer in the world. It was a juggernaut, the first retailer to sell $1 billion in goods, the owner of nearly sixteen thousand stores and dozens of factories and warehouses. But its explosive growth made it a mortal threat to hundreds of thousands of mom-and-pop grocery stores. Main Street fought back tooth and nail, enlisting the state and federal governments to stop price discounting, tax chain stores, and require manufacturers to sell to mom and pop at the same prices granted to giant retailers. In a remarkable court case, the federal government pressed criminal charges against the Great A&P for selling food too cheaply -- and won. The Great A&P and the Struggle for Small Business in America is the story of a stunningly successful company that forever changed how Americans shop and what Americans eat. It is a brilliant business history, the story of how George and John Hartford took over their father's business and reshaped it again and again, turning it into a vertically integrated behemoth that paved the way for every big-box retailer to come. George demanded a rock-solid balance sheet; John was the marketer-entrepreneur who led A&P through seven decades of rapid changes. Together, they built the modern consumer economy by turning the archaic retail industry into a highly efficient system for distributing food at low cost. - Publisher.
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Previews available in: English
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Supermarkets, Great Atlantic & Pacific Tea Company, Grocery trade, History, New York Times reviewed, Economics, Great atlantic & pacific tea company., Supermarkets--history, Supermarkets--east (u.s.)--history, Grocery trade--history, Grocery trade--united states--history, Hd9321.9.g7 l48 2011, 381/.45641300973Showing 4 featured editions. View all 4 editions?
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1
The Great A&P and the Struggle for Small Business in America
Dec 09, 2019, Marc Levinson
paperback
0578562103 9780578562100
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2
The Great A&P and the Struggle for Small Business in America
Sep 04, 2012, Hill and Wang
paperback
0809051435 9780809051434
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3
The Great A&P and the Struggle for Small Business in America
Aug 30, 2011, Blackstone Audio, Inc.
audio cd
1455114650 9781455114658
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4
The Great A&P and the Struggle for Small Business in America
2011, Hill and Wang
Hardcover
in English
0809095432 9780809095438
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