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Book Details
First Sentence
"This chapter introduces marketing functions, values, philosophies, and perspectives that inform the strategic marketing planning (SMP) process discussed throughout this book."
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Barron's Business Review Series
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- Created April 30, 2008
- 13 revisions
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April 17, 2024 | Edited by ImportBot | import existing book |
August 17, 2021 | Edited by MARC Bot | import existing book |
December 17, 2020 | Edited by MARC Bot | import existing book |
July 16, 2019 | Edited by MARC Bot | import existing book |
April 30, 2008 | Created by an anonymous user | Imported from amazon.com record |