An edition of Media literacy (1998)

Media literacy

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Cover of: Media literacy by W. James Potter, W. James Potter
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Last edited by MARC Bot
April 13, 2025 | History
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An edition of Media literacy (1998)

Media literacy

by

  • 12 Want to read

"Media Literacy helps students develop a strong knowledge base about the media. Potter presents a guidebook to the often difficult terrain of the media world, providing a plan of action for students to develop their media literacy and analytical skills. He shows how becoming media literate gives students a clearer perspective on the borders between their own world and the simulated media world. Throughout the book, he encourages students to apply the exercises to their own experiences, thus developing useful skills beyond mere rote learning." "Media Literacy, Third Edition will enhance the media skills of undergraduate and graduate students studying Media Literacy, Media Content, Media Effects, and Mass Media Communication."--Jacket.

Publish Date
Publisher
Sage Publications
Language
English
Pages
406

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Previews available in: English

Subjects

Media literacy Massacommunicatie Medienkompetenz Education aux medias Audiovisuele vorming Massamedia Mass media
Edition Availability
Cover of: Media literacy
Media literacy
2008, Sage Publications
in English - 4th ed.
Cover of: Media literacy
Media literacy
2008, Sage Publications
in English - 4th ed.
Cover of: Media Literacy
Media Literacy
December 24, 2007, Sage Publications, Inc
Paperback in English - Fourth Edition edition
Cover of: Media Literacy
Media Literacy
March 16, 2005, Sage Publications, Inc
Paperback in English - Third Edition edition
Cover of: Media literacy
Media literacy
2004, Sage
in English - 3rd ed.
Cover of: Media literacy
Media literacy
2001, Sage
in English - 2nd ed.
Cover of: Media literacy
Media literacy
1998, Sage Publications
in English

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Book Details

Table of Contents

INTRODUCTION : What is media literacy?
The importance of media literacy
SKILLS : How does the human mind work?
Developmental perspective
KNOWLEDGE : What is news?
Commercial advertising
What is entertainment?
Development of the mass media industries
Economic perspective
Who owns and controls the mass media?
What is an audience?
Broadening our perspective on media effects
How do the effect processes work?
Media influence on institutions
The importance of real-world knowledge
PUTTING IT ALL TOGETHER : The media literacy perspective
Strategies for increasing literacy.

Edition Notes

Includes bibliographical references and index.

Published in
Thousand Oaks

Classifications

Dewey Decimal Class
302.23
Library of Congress
P96.M4 P68 1998, P96.M4P68 1998

The Physical Object

Pagination
xxxi, 406 p. :
Number of pages
406

Edition Identifiers

Open Library
OL686793M
ISBN 10
0761909257, 0761909265
LCCN
97033726
OCLC/WorldCat
37451859
LibraryThing
1112335
Goodreads
4776748

Work Identifiers

Work ID
OL2347456W

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