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Marketing Communications Management: Concepts and Theories, Cases and Practices
November 22, 2004, Butterworth-Heinemann
Paperback
in English
- New Ed edition
0750652942 9780750652940
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Book Details
First Sentence
"The nature of marketing communication is explored and relationships developed with strategic marketing."
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- Created April 29, 2008
- 14 revisions
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December 16, 2022 | Edited by MARC Bot | import existing book |
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April 29, 2008 | Created by an anonymous user | Imported from amazon.com record |