An edition of Gonzo Marketing (2001)

Gonzo Marketing

Winning Through Worst Practices

by Christopher Locke

4.0 (1 rating)
2 Want to read
1 Have read

Locate

My Reading Lists:

Use this Work

Create a new list

2 Want to read
1 Have read

Check nearby libraries

WorldCat

Buy this book

Last edited by MARC Bot

May 19, 2026 | History

Edit

An edition of Gonzo Marketing (2001)

Gonzo Marketing

Winning Through Worst Practices

A new marketing approach emphasizes the guerrilla tactics of "Gonzo journalism," arguing that a confrontational, unorthodox, and highly individualized marketing plan is best suited to the current business environment.

Publish Date

October 15, 2002

Publisher

Perseus Books Group

Language

English

Pages

256

Check nearby libraries

WorldCat

Buy this book

Previews available in: English

Edition	Availability
1 Gonzo Marketing: Winning Through Worst Practices October 15, 2002, Perseus Books Group Paperback in English 0738207691 9780738207698	aaaa Locate
2 Gonzo Marketing: Winning Through Worst Practices 2001, Hardie Grant Books Paperback 1740640357 9781740640350	zzzz Locate
3 Gonzo Marketing: Winning Through Worst Practices October 9, 2001, Perseus Books Group Hardcover in English - 1ST edition 0738204080 9780738204086	zzzz Locate
4 Gonzo Marketing: Winning through Worst Practices December 24, 2001, Capstone Hardcover in English 1841121665 9781841121666	eeee Preview Only
5 Gonzo Marketing October 1, 2001, Simon & Schuster Audio Audio cassette in English - Abridged edition 0743507851 9780743507851	zzzz Locate
6 Gonzo marketing: winning through worst practices 2001, Perseus Pub. in English 0738204080 9780738204086	eeee Preview Only
7 Gonzo Marketing October 1, 2001, Simon & Schuster Audio Audio CD in English - Abridged edition 074350786X 9780743507868	zzzz Locate