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Everyone from journalists to market pros are turning to behavioral finance to explain, analyze, and predict market direction. In contrast to old-school assumptions of cool-headed rationality, the new behavioral school embraces hot-blooded human irrationality as a core feature of both individuals and financial markets. The 2002 Nobel Prize in Economics was awarded to scholars of this new scientific approach to irrationality. In Mean Markets and Lizard Brains, Terry Burnham, an economist who has a proven ability to translate complex topics into everyday language, reveals the biological causes of irrationality. The human brain contains ancient structures that exert powerful and often unconscious influences on behavior. This "lizard brain" may have helped our ancestors eat and reproduce, but it wreaks havoc with our finances. Going far beyond cataloguing our financial foibles, Dr. Burnham applies this novel approach to all of today's most important financial topics: the stock market, the economy, real estate, bonds, mortgages, inflation, and savings. This broad and scholarly investigation provides an in-depth look at why manias, panics, and crashes happen, and why people are built to want to buy at irrationally high prices and sell at irrationally low prices. Most importantly, by incorporating the new science of irrationality, readers can position themselves to profit from financial markets that often seem downright mean. Mean Markets and Lizard Brains skillfully identifies the craziness that is part of human nature, helps us see it in ourselves, and then shows us how to profit from a world that doesn't always make sense.
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Previews available in: English
Showing 4 featured editions. View all 4 editions?
Edition | Availability |
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1
Mean Markets and Lizard Brains
2008, John Wiley & Sons, Ltd.
Electronic resource
in English
0471716952 9780471716952
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2
Mean markets and lizard brains: how to profit from the new science of irrationality
2008, John Wiley & Sons
in English
- Rev. and updated.
0470343761 9780470343760
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3
Mean Markets and Lizard Brains: How to Profit from the New Science of Irrationality
February 8, 2005, Wiley
in English
0471602450 9780471602453
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4
Mean Markets and Lizard Brains
2005, Wiley & Sons, Incorporated, John
in English
1280253258 9781280253256
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September 16, 2021 | Edited by ImportBot | import existing book |
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