In the town of Sasquatch, Oregon, Spunky Davis, middle-aged maker of infomercials, is trying to find his next assignment, finish the screenplay that he hopes will bring him Hollywood glory, and deal with the death of his friend and favorite infomercial presenter, the teen idol Felix Arroyo. Enter two young aspiring filmmakers, Jack and Matt, whom Spunky finds strangely familiar - especially as Jack bears an uncanny resemblance to the late Felix.

But Jack and Matt are not what they appear to be; they are messengers from a dimension beyond time known as Pink, and they invite Spunky to join them on their voyage of transcendence and recovery.

Using every means the printed page offers to tell his tale - a delirious array of voices signified by different typefaces, a flip cartoon that animates the novel's action, footnotes, and drawings - Gus Van Sant turns the novel into an explosively visual experience, a captivating combination of texture and text.