An edition of Marketing
(2008)
Marketing
9th ed.
by Charles W. Lamb
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Previews available in: English
Subjects
Marketing, Management, Marketing, management| Edition | Availability |
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Book Details
Table of Contents
The world of marketing
An overview of marketing
Strategic planning for competitive advantage
Social responsibility, ethics, and the marketing environment
Developing a global vision
Analyzing marketing opportunities
Consumer decision making
Business marketing
Segmenting and targeting markets
Decision support systems and marketing research
Product decisions
Product concepts
Developing and managing products
Services and nonprofit organization marketing
Distribution decisions
Marketing channels and supply chain management
Retailing
Promotion decisions
Integrated marketing communications
Advertising and public relations
Sales promotion and personal selling
Pricing decisions
Pricing concepts
Setting the right price
Technology-driven marketing
Internet marketing
Customer relationship management (CRM)
Edition Notes
Includes bibliographical references and index.
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History
- Created July 4, 2019
- 6 revisions
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| November 15, 2022 | Edited by ImportBot | import existing book |
| September 16, 2021 | Edited by ImportBot | import existing book |
| February 19, 2021 | Edited by Tom Morris | merge authors |
| December 17, 2020 | Edited by MARC Bot | import existing book |
| July 4, 2019 | Created by MARC Bot | Imported from Internet Archive item record |