Portfolio management for new products
by Robert G. Cooper
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In Portfolio Management for New Products, the authors present a rigorous and practical approach to managing a company's product portfolio as you would a financial portfolio - investing for maximum long-term growth.
With its field-tested, step-by-step framework, the book provides corporations and managers with the methods and strategies they need to assess and realign their current R&D divisions, determine which products are most worthy of resource allocation, design and implement a portfolio management process, maximize the value of their product portfolios, create balanced portfolios, and recognize and solve challenges as they arise.
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Portfolio management for new products
2001, Perseus Pub.
in English
- 2nd ed.
0738205141 9780738205144
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Includes bibliographical references (p. 217-222) and index.
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