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Previews available in: English
Subjects
Brand name products, Forecasting, Management, Branding (Marketing), Marketing, Business & Management, Marketing - Research, Business/Economics, Business & Economics, Business / Economics / Finance, Marketing - General, Advertising & Promotion, Business & Economics / Advertising & Promotion, Business & Economics/Marketing - ResearchShowing 5 featured editions. View all 5 editions?
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Brands and Branding (The Economist Series)
February 2004, Bloomberg Press
Hardcover
in English
- 2nd ed. edition
1576601471 9781576601471
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Brands and branding
2003, The Economist in association with Profile Books
in English
1576601471 9781576601471
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Book Details
First Sentence
"The Oxford American Dictionary (1980) contains the following definition: Brand (noun): a trade mark, goods of a particular make: a mark of identification made with a hot iron, the iron used for this: a piece of burning or charred wood, (verb): to mark with a hot iron, or to label with a trade mark."
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- Created April 30, 2008
- 6 revisions
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July 31, 2019 | Edited by MARC Bot | associate edition with work OL17729543W |
August 10, 2010 | Edited by IdentifierBot | added LibraryThing ID |
April 24, 2010 | Edited by Open Library Bot | Fixed duplicate goodreads IDs. |
April 16, 2010 | Edited by bgimpertBot | Added goodreads ID. |
April 30, 2008 | Created by an anonymous user | Imported from amazon.com record |