An edition of Today's public relations: an introduction (2005)

Today's public relations

an introduction

by , , and

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Cover of: Today's public relations by Robert L. Heath, Robert Lawrence Heath, W. Timothy Coombs, Robert L. Heath
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Last edited by MARC Bot
December 11, 2020 | History
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An edition of Today's public relations: an introduction (2005)

Today's public relations

an introduction

by , , and

  • 1 Want to read

This edition doesn't have a description yet. Can you add one?

Publish Date
Publisher
SAGE Publications
Language
English
Pages
539

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Buy this book

Previews available in: English

Subjects

Public relations, Communication Studies, Language, Language Arts & Disciplines, Business / Economics / Finance, Language Arts & Disciplines / Communication, Communication, Public Relations, Relations publiques, BUSINESS & ECONOMICS, O˜ffentlichkeitsarbeit

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Edition Availability
Cover of: Today's Public Relations
Today's Public Relations: An Introduction
2006
Libraries near you: WorldCat
Cover of: Today's public relations
Today's public relations: an introduction
2006, SAGE Publications
in English
Libraries near you: WorldCat
Cover of: Today's Public Relations
Today's Public Relations: An Introduction
October 19, 2005, Sage Publications, Inc
Paperback in English
Libraries near you: WorldCat
Cover of: Today's Public Relations
Today's Public Relations
2005, SAGE Publications, Incorporated
in English
Libraries near you: WorldCat

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Book Details

Table of Contents

Strategic relationship building : an ethical organization communicating effectively
History of public relationships
Managing mutually beneficial relationships
The value of research
Elements of planning
Taking action : strategic messaging
Evaluation of public relations efforts
Public relations theory in practice
Ethical and legal restraints on public relations practice
Monitoring and managing issues
Selecting media, technologies, and communication tools
Publicity, promotion, and writing
Collaborative decision making
Building a career
The future of public relations : globalism and cyberspace.

Edition Notes

Includes bibliographical references and index.

1

Published in
Thousand Oaks, CA

Classifications

Dewey Decimal Class
659.2
Library of Congress
HM1221 .H43 2006, HM1221.H43 2006

The Physical Object

Pagination
xix, 539 p. :
Number of pages
539

ID Numbers

Open Library
OL22173396M
Internet Archive
todayspublicrela0000heat
ISBN 10
1412926351
LCCN
2005013495
Library Thing
5546970
Goodreads
839458

Source records

Internet Archive item record
Better World Books record
Library of Congress MARC record

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
December 11, 2020 Edited by MARC Bot import existing book
October 8, 2020 Edited by ImportBot import existing book
August 1, 2020 Edited by ImportBot import existing book
May 18, 2020 Edited by CoverBot Added new cover
November 8, 2008 Created by ImportBot Imported from The Laurentian Library MARC record