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The commercial success of modernism, argues Robert Jensen, depended greatly on possession of historical legitimacy. The very development of modern art was inseparable from the commercialism many of its proponents sought to transcend. In this fundamental rethinking of the rise of modernism from its beginnings in the Impressionist movement, Jensen explores the economic, aesthetic, institutional, and ideological factors that led to its dominance in the international art world by the early 1900s.
He emphasizes the role of the emerging dealer/gallery market and of modernist art historiographies in evaluating modern art and legitimizing it through the formation of a canon of modernist masters. The author ultimately reveals that market discourses were pervasive in the ideological defense of modernism from its very inception and that the avant-garde actually thrived on the commercial appeal of anticommercialism at the turn of the century.
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In describing the canon-building of modern dealerships, Jensen considers the new "ideological dealer" and explores the commercial construction of artistic identity through such rhetorical concepts as temperament and "independent art" and through such institutional structures as the retrospective.
His inquiries into the fate of the juste milieu, a group of dissidents who saw themselves as "true heirs" of Impressionism, and his look at a new form of art history emerging in Germany further expose a linear, dealer-oriented history of modernist art constructed by or through the modernists themselves.
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Subjects
Art, Marketing, European Art, Modernism (Art), Art criticism, History, Modern Art, Art, modern, 19th century, Art, modern, 20th century, Art, european, Art, marketing, Modernisme (Art), Art européen, Commercialisation, Histoire, Critique d'art, Art and Design, Schilderkunst, Plastische kunst, Modernisme (cultuur), Kunsthandel, Commerce, Modernism (art)--europe, Art, european--19th century, Art, european--20th century, Art--marketing--history, Art--europe--marketing--history--19th century, Art--europe--marketing--history--20th century, Art criticism--history, Art criticism--europe--history--19th century, Art criticism--europe--history--20th century, N6465.m63 j46 1994, 709/.03/4, Modernism (art)Places
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19th century, 20th centuryShowing 3 featured editions. View all 3 editions?
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1
Marketing Modernism in Fin-De-Siècle Europe
2022, Princeton University Press
in English
0691241953 9780691241951
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2
Marketing Modernism in Fin de Siecle Europe.
1997, Princeton U.P.
in English
0691029261 9780691029269
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3
Marketing modernism in fin-de-siècle Europe
1994, Princeton University Press
in English
0691033331 9780691033334
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Includes bibliographical references and index.
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